Websites Offer Two-Way Qualification

Just as much as your website qualifies you, it also helps qualify your customers. When someone lands on your site, they’re deciding if you’re the right fit for them. This is where branding and messaging matter.

The way you present your business—your tone, visuals, and clarity—is a reflection of a truth your are aligned to. If that truth is you, you’ll find less and less people to buy in. If it is something bigger, reflected in real life, translatable between various forms, that is something people will resonate with..

What Customers Are Really Looking For

Customers are looking for someone who says what they do, and that’s also the thing they need. If you can find that right thing, present it properly, highlight the upside and deliver on each front, you’ll not have to worry about the rest. The reviews write themselves, the problems are minimized and planned for, and the customers want to continue the relationship. While there is much work to be done across each aspect of a business, the website is the place where messaging, visuals and promise are realized and presented.